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3 tips for crafting an effective social media strategy

from FOX Business

Facebook, LinkedIn, Twitter, Pinterest, Instagram, Vine … every day, it seems like there’s another social network small business owners are expected to take advantage of. But Pubsoft Director of Marketing Heather Wied says small businesses shouldn’t spread themselves thin trying to master every social network under the sun. Pubsoft, which helps businesses publish online content, integrates social networking to help customers spread the word about their businesses. more


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