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FAM-tastic: How Canada Tourism Commission builds awareness and advocacy in international media

from Canadian Tourism Commission

Stories can move mountains (or move people to them). As part of its ongoing efforts to build awareness and advocacy across its international markets, the Canadian Tourism Commission (CTC) organizes FAM (familiarization) trips for leading media and bloggers in each market. This new quarterly series of reports spotlights those trips and the multi-million audiences that will see the resulting stories. more


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