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Defrosting negative public view

from The Associated Press via The Columbian

Frozen foods are about to get some badly needed image therapy. With sales slipping in the category, frozen food makers are in the final stages of preparing a major public relations campaign to defend the nutritional reputation of their products.

Editor's note: American Frozen Food Institute President and CEO Kraig R. Naasz is quoted in this story describing the AFFI-led Frozen Food Roundtable consumer-facing campaign designed to change how consumers think and feel about frozen foods. To learn how your company can become a campaign supporter, please contact AFFI Vice President of Communications Corey Henry at or (703) 821-0770. more

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