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Content creation vs. curation: What's best for your strategy?

from Skyword

If you were to put two content marketers in a room — one pro-content-creation and the other in favor of content curation — the awkward tension would be palpable. The debate whether to create or curate has long been talked about among marketers. There are arguments for both practices, and each shows results when used effectively. So, when it comes to investing in content, which avenue should you take? more


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