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Content strategy from a UX perspective

from Business 2 Community

Every company has a story to tell. Communicating this story to customers and prospective customers is key to growing your business. Often though, telling that story is lost in a wash of superfluous and overwhelming content. This is known as "content load" and it might be costing you business and brand awareness. So what to do? Here are four simple ways to develop the right UX strategy for your business. more

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