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Mobile-friendly vs. responsive email design

from Business 2 Community

As mobile devices continue their torrid growth in the business world, B2B email marketers face a dilemma: is it enough to make emails "mobile-friendly" — in a way that at least renders those emails legible and easy to read, or should they go the extra step of programming emails to be "responsive" — designs that adapt automatically, and optimally, to the viewing device, whether mobile or desktop. more


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