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Think UX: 46 percent of searches for products are mobile

from Brafton

One of the most important factors influencing how people interact with the Internet is the rise of mobile devices. As Brafton reported, contextual clues are impacting search and social media more often, to the point where abstract data is playing a role in the queries users make. According to research from Telmetrics, 46 percent of queries that customers make to research products and services take place on mobile devices. Naturally, brands have to adjust their Web marketing strategies to match this type of behavior if they're going to capture customers' attention. more


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