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Patagonia founder fights the food industry

from Men's Journal

Yvon Chouinard reinvented the ice ax, developed the first wetsuits to include sustainable merino wool and built the Patagonia clothing company from a few pairs of canvas shorts in 1973 to the $600 million business it is today. Now Chouinard has another ambition: He wants to sell you a piece of fish. more


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