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How to develop a communications strategy to increase church giving

from Tony Morgan Live

Encouraging people to live generously isn’t nearly as complicated as many church leaders make it. Unfortunately, most church leaders feel overwhelmed and unequipped when it comes to talking about money. It can be uncomfortable and intimidating. However, you can’t expect people to grow in generosity (or achieve the God-sized vision for your church) if you don’t talk about it. Here are four resources to help you develop a comprehensive communication strategy to increase generosity — from developing a framework to leveraging the latest communication trends. more

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