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5 reasons going digital can help you go green at your next show

from By Trace Cohen

In the spirit of Earth Day, I wanted to touch upon how digital/social media can be an effective way to lower your show's carbon footprint. Printed materials have always been the hallmark of doing business when face-to-face at a show, but more times than not, companies print more than is needed. The result? It will be thrown out at the end of the day. The way to remedy this waste of paper would be to have your company start to convert some of your physical promotions into digital ones. Here are some reasons and examples why going digital is good for the environment, your business and your show. more


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