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Have a question? Sears uses crowdsourcing to help loyalty members find solutions

from Brandon Sun

Sears is adding another reason for shoppers to join its free loyalty program as it tries to rev up slumping sales. Last May, Sears launched a service called Member Assist where members of the Shop Your Way program can communicate directly with associates in more than 400 stores nationwide through a dedicated website or mobile app. After logging in, they pick their favourite expert associate at the nearest Sears location and can ask product-related questions. more

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