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What CrossFit teaches us about pricing

from By Marc Wayshak

Walk into any CrossFit gym, and you'll probably hear loud music blasting over the grunts of CrossFitters pushing their bodies well past what most would consider possible. They often train so hard they can hardly stand by the end of their workouts. Regardless of your athletic ability, though, CrossFit has a few lessons in store for you. In fact, all small business owners would be wise to learn a thing or two about pricing from the CrossFit business model. Consider this: CrossFit gyms typically charge two to five times more than typical gyms. more

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