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Dear tour operators, welcome to 2014 — online reviews drive bookings

from Tnooz

Hostel and hotel owners have embraced platforms like TripAdvisor, Hostelworld, Hostelbookers, HolidayCheck, Zoover, Trustpilot, Facebook, Google+ and more recently OTAs like Booking.com and Hotels.com. In-destination activity operators understand it and have embraced platforms like TripAdvisor, Facebook, Google+ and more recently booking engines like Viator and GetYourGuide. However, multi-day tour operators haven't yet got it. more


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