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Optimizing your business posts on Facebook

from By Andrea Fischetti

Many of us know that having an active presence on social media is critical for our brands and businesses to remain competitive and relevant. It is equally as important to stay current on what it means to be relevant. For some time now, brands and businesses have focused on attracting "likes" on their posts. These days the playing field has changed. In January, Facebook revised the algorithm that decides what posts users see on their news feeds. Now, users will see more posts from companies that include a picture or video. What does this actually mean? more

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