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'We Are One': The LA Clippers' deft content strategy saves the game

from Brand Channel

The NBA's lifetime ban of Los Angeles Clippers owner Donald Sterling after the racially-charged uproar this week reminds us how fiercely loyal sports fans can be. Whoever takes over, this much is clear: The Clippers — and the NBA — are ready to move on, and swiftly at that, as shown by a rapid response and deft content strategy that resulted in any tarnish belonging to Sterling alone. more

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