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Multimedia content strategy: The customer journey and the big honking idea

from Econsultancy

Most digital marketers have probably spent some considerable time scratching their heads about how they can make their content more effective this year and beyond. If you’re one of these people, then read on, because series will exlpain the notion of "Multimedia Content Strategy." That's not just another buzz-phrase — it's a way to define content strategy beyond just simply having some content on your site. more

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