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Recycling isn't just for paper: 4 ways to repurpose your content

from By Nicole Karlis

Readers demand fresh content, but posting an article on your company's blog doesn't have to be a one-time deal. There are ways to continue to benefit from your previously-published work. If you can translate this content in a new format, you can take advantage of a new audience. By repackaging content, you reuse the same articles and blog posts again and again to create new content and to get a higher return on your marketing investment. All it takes is imagination. So, how do you go about doing that? more


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