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Choice: Giving customers too much of a good thing online

from Brafton

The modern Web needs to follow physical rules of design, information architecture, and usability, just like a virtual world might. But there's also the issue of choice. In both an immersive digital reality and today's Internet, how will you ever be able to make a choice if you can do anything, click anywhere, and look at it all? This is an important hidden element of UX, and one that will impact all content marketing campaigns. more

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