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Making the most of mobile apps

from MediaPost

Here's a sobering thought for anyone in the entertainment industry. In a recent survey conducted by Weve, 46 percent of all 18-34 year olds considered their mobile device to be their primary screen. Just 27 percent said that TV was actually their screen of choice. And if you think that trend is going to do anything other than accelerate in the coming years, you obviously don't have much exposure to the younger end of that demographic. Here are three suggestions that can help you succeed in the mobile environment. more


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