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Content before design: Creating 'superior user experiences'

from Business 2 Community

Practically everyone in the Web industry has heard the phrase "when do we need our copy by?" at least once from their clients. Unfortunately, it is not always an easy question to answer, largely because in reality it is part of a greater overarching conversation. The simple truth is that visitors come to, and stay around your website for the content, not the design. Thus the content development process is incredibly important and should be treated as such. Given the importance of content development, where do these considerations come into the process and how should you get started? more

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