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What's different about tomorrow's mall: You never have to leave

from CNBC

As the saying goes, if you can't beat 'em — mimic 'em? As far as convenience goes, it's hard for physical retailers to compete with their online foes, where consumers can search for the latest products without even pausing to get dressed. But bricks-and-mortar stores aren't giving up. In order to better compete with their Web-only counterparts, physical stores and the malls that house them are aiming to bring the ease of online shopping to the real world, utilizing a new genre of tenants and technologies. more


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