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Bricks and mortar and mobile: Take advantage of an unrealized opportunity

from MarketingProfs

Retail has so far invested in creating a mobile presence, but it has yet to harness the huge potential the mobile platform offers, a recent report by Plastic Mobile indicates. Though that conclusion may be a surprise, it also offers savvy businesses the opportunity to get up to speed before their competitors catch up. We need a rethink in the industry. more


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