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Structured authoring: The new normal in content production

from ClickZ

Structured authoring, although originally just a method favored by technical writers, is now becoming the new normal for enterprise-level content production. The science of information retrieval and processing is going through growing pains, as evidenced by last fall's Hummingbird update and the advances being made by leadership. Now is a key time for marketers and their teams to adjust to the semantic search evolution and be prepared as it continues to develop. This is one of the biggest challenges facing practitioners in our field right now. more

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