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A content strategy that sells out events

from Business 2 Community

You don't have to do a lot of content marketing in preparation for an event when you've been doing content marketing consistently for eight years, said Brian Clark, founder and CEO of Copyblogger Media. Copyblogger is known for having a close-knit, active community of content marketers, bloggers, and designers already. It was natural to activate that community around an in-person event. If anything, the content marketing "strategy" behind this conference was really rooted in the foundation of Copyblogger as a company. more

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