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How to best optimize your content strategy

from Search Engine Journal

Content strategies were often avoided because of a misconception regarding the word "strategy," and the differences between "strategy" and "tactic." By definition, there are a couple of aspects that set them apart. Strategies paint a larger picture for the organization and set long-term goals that don't suffer too many changes. In the other corner, tactics optimize the use of resources in order to obtain specific results. more

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