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The importance of multichannel customer communications in a digital world

from The Financial Brand

Miscommunicating with the all-powerful customer — or not providing information at all — can and has cost businesses large amounts of money. Almost all enterprises in every business sector are therefore conscious of how they are presented to their customer base, especially when it comes to marketing, sales and their public persona. Today the customer isn’t just available when they walk through the door — the modern customer talks on Twitter, shares on Facebook and buys online. more

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