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UX formula of the day: Content + strategy = positive user experience

from Business 2 Community

Let's face it, to market a business well, you must have great content where your users expect to find it. Content is everywhere you look; it's videos and blogs, website copy and images; it's on your website and off, shared on social media and through email. If you practice inbound marketing (or are moving in that direction), your content is used through all stages of the buyer's journey – to attract, convert, close and delight. more

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