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Why you're saying too much and getting ignored

from Fast Company

We've all heard the phrase "less is more" yet many of us still have a tendency to over-explain, send lengthy emails and book hour-long meetings that only have 20 minutes of real content. The problem is much of what we say in these contexts is ignored. Joseph McCormack, author of BRIEF: Making a Bigger Impact by Saying Less says getting to the point right away is crucial to attract the attention of customers, clients and investors. more


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