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3 ways to get members to read your marketing communications

from SocialFish

Of all the emails that come into your inbox every day how many do you actually read? How much of your junk mail do you actually read? There’s a constant feed of social media posts flooding your accounts. How many do you think you catch? Probably just a fraction. A quick scan of all those unread messages tells you they don’t apply to you. Same with your members — they think much of what you send to them does not apply to them. But this stuff does apply to them, you say! That means your messages are not hitting the mark. Here’s why your members may not be responding to your marketing communications. more

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