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Membership growth helps increase all association products and services

from Membership Marketing Blog

The famous quote from John F. Kennedy, “A rising tide lifts all boats,” certainly applies to membership. In the upcoming Membership Marketing Benchmarking Report, authors cross-tabulated organizations that reported an increase in membership numbers to the outcomes that they were experiencing in other areas of the association. When they compared associations who saw a decrease or no change in membership over the past year to associations reporting growth in membership, they saw associations with increasing membership reporting better performance in many categories. more

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