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CIPS Webcast: Kevin Sigmundson: 'Strategy Required: How Customer Experience is Changing the Role of Information Technology' (Member-Only Content)

from CIPS

Over the last decade, the art and science of application development has evolved significantly as organizations seek to maximize the value from their information technology investments. There is a fresh wave of thinking in the technology industry today — one that focuses on how to use technology to support a Customer Experience Strategy that engages customers and drives value through greater revenues and reduced cost. more


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