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Millennials don't want to shop where you may think

from CNBC

The mall's future is looking a little brighter. According to a new study by OpinionLab, digitally-savvy millennials are the only generation that prefers shopping malls over shopping carts, despite their penchant for technology. The survey, which polled 1,103 consumers in April, found that 37 percent of millennials — defined as adults between ages 18 and 29 — would rather shop at the mall, while only 27 percent would rather shop online. more


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