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The anatomy of a great content strategy

from Search Engine Journal

David Meerman Scott, bestselling author and marketing strategist, once said "you are what you publish online." Never has this been more true than for brands. We aren't just competing with rivals in our industry; we are competing for consumer attention, and consumers are sick and tired of being interrupted with content that is annoying and irrelevant. The only way to achieve that goal is with a truly remarkable inbound strategy focused on useful, helpful content. more

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