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What is indigenous content and should it be part of your content strategy?

from Bizcommunity

There's a new buzzword doing the rounds in content marketing circles — indigenous content. However, the concept is really nothing new at all. Indigenous content, also known as user-generated or fan content, is content that quite literally "originates or occurs naturally" within your target audience. The question on every content marketers lips is: "should indigenous content be a part of my content strategy?" Well, as with all marketing, it depends on the channels you have chosen to use in your strategy, and on the demographics of your target market. more


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