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Data vs. creativity: The content marketer's false choice

from Marketing Land

According to SiriusDecisions, 70 percent of marketing content never gets read. To CMOs and CFOs, this is a heartbreaking waste of money. To a content creator, this is a heartbreaking waste of time and effort. In a world where SEO headlines are prized above all else and data is considered a marketer's most valuable asset, content marketers are often left out, and it's hard to say why. Is the problem that we're not using the data and being too creative? Or vice versa? more

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