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Dollar General CEO: Keeping it simple is key to success

from Chain Store Age

Keep it simple — that's secret to Dollar General's success Rick Dreiling, chairman and CEO of the 75-year-old company said at its shareholders annual meeting. "Simple neighborhood stores, simple, frequently-needed items and everyday low prices," said Dreiling. "For 75 years, [Dollar General has focused] on helping low- and middle-income families save money and save time by offering quality, basic merchandise at affordable prices in convenient, small-box neighborhood stores." more


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