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Costco reluctantly searches the Web for younger shoppers

from Bloomberg Businessweek

Costco, ever keen to swell its membership ranks, is grudgingly turning to the Internet in search of more millennials. The big-box shopping club is adding more categories of products to its Web store and has a trial partnership with Google to offer same-day deliveries of Costco wares in New York, Los Angeles, and San Francisco. Costco said it has also started selling memberships via discount and flash-sales sites, such as Living Social and Zulilly. more

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