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Target signals bigger mobile innovation push with Digital Advisory Council

from Mobile Commerce Daily

Target has created a new Digital Advisory Council consisting of executives from leading companies as it ramps up efforts to create disruptive mobile experiences that bring value to customers. While Target has been active in the mobile space for several years, the council could help insure that top-level executives better grasp the need to invest in mobile and other digital strategies. With such support, Target should be better positioned to more effectively leverage mobile as a differentiator. more

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