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Mars unwraps biggest innovation in Twix brand history

from CSP Magazine

Mars Chocolate North America has introduced Twix Bites, which the company said is the biggest innovation in Twix brand history. Offering the same caramel, crunchy cookie and milk chocolate as a full-size Twix Bar, Twix Bites come unwrapped and are now available nationwide at convenience store, drug, mass, grocery, specialty, value and vending machine locations. more

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