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ACSM and Hip Hop Public Health Forge New Partnership to Advance Health Literacy and Behaviors Among At-Risk Communities

If you caught their performance at the Annual Meeting in Orlando a few weeks ago, you already know Hip Hop Public Health is working to end health illiteracy through entertainment-based interventions using a number of research-based, innovative approaches to help stem the tide of poor nutrition and physical inactivity within at-risk communities. At Annual Meeting, hip hop legend Doug E. Fresh and Hip Hop Public Health (HHPH) Founder and President Dr. Olajide “Hip Hop MD” Williams joined forces with ACSM to create a new partnership to promote healthier communities in the U.S.

The two organizations will work together to drive four strategies. Strategy one will develop HHPH ambassadors through ACSM's 12 regional chapters and extensive multi-organizational networks. The second strategy will design a plan of action to make Hip Hop public health a priority and platform for national health and fitness initiatives and organizations. Strategy three is to apply a social movement strategy that will infuse HHPH principles and elements into the health promotion efforts of other organizations. Finally, strategy four will launch HHPH as a global health initiative.

In addition to the partnership, HHPH also announced the availability of its free new Hip Hop Public Health app. This HHPH Ambassador mobile application provides ambassadors with tools and resources to promote HHPH within their communities including accessing educational materials such as PowerPoint programming, multimedia (e.g. videos, music, cartoons, etc.), "elevator pitch," facts on why this program is important and FAQ's. Ambassadors can even record their experiences within the app and share them through social networking sites such as Facebook, Twitter, and Instagram. The app has been making a big splash since its release— Dr. Oz proclaimed, "This is spectacular!" after using the app for the first time.

For more information on Hip Hop Public Health or the app, please visit www.hhph.org, follow on Twitter @hhphorg or facebook.com/hiphoppublichealth. more


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