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4 reasons to keep your content simple

from Joe Latta

Your prospects are bombarded with persuasive messages — 400 per day, according to psychologist Kevin Dutton. Moreover, research shows that 81 percent of those messages contain more written or verbal content than is necessary, encouraging audiences to tune out, gloss over and move on. It's time to streamline. So before allowing the kitchen sink to be tossed into your next proposal, presentation or marketing document, point out these four reasons to keep your messages short, sharp and simple. more


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