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Why newspapers should cozy up to Swiss watchmakers

from The Wall Street Journal

It’s no great secret that print advertising, particularly in newspapers, has been on a precipitous decline as marketers adjust to digital realities. But there’s one cadre of advertisers boosting spending in print: watchmakers and watch retailers. Last year, watch companies spent over $318 million on magazine ads, up 4.5 percent from the year prior. The percentage increase is even more significant in newspapers, where spending on watch ads since 2008 rose more than 350 percent to last year’s total of $104 million. more


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