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Home Depot, the place to go for toilet paper?

from The Wall Street Journal

Social media marketer Valentina Monte stops by Home Depot every two months. It's her favorite place to buy toilet paper. The 23-year-old often buys books, clothes, shoes and concert tickets online and watches TV shows from Netflix and HBO Go. But she still treks out regularly from her New York City apartment to visit the do-it-yourself store and stock up. It's confusing, but it's no accident. Home Depot Inc. is one of many unlikely retailers betting that consumer staples will boost sales and pull shoppers into their stores. While sales of most electronics and office supplies have rapidly migrated online, sales of soap and paper towels generally haven't, making them magnets for foot traffic. more


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