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Segmentation study of independent c-stores

from CSP Magazine

"But I'm different!!!" ... or are you? Each convenience store owner or operator believes in his/her heart that his/her store is "different" from the independent store across the street or the chain store down the road. The dynamics and variability of the convenience channel have indeed created an extremely diverse and fragmented trade-class. But just how different, or similar, are you to other stores and what are the factors that drive differences in store performance? more


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