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21 ways to make your boring trade blog interesting

from Entrepreneur

Trade or B2B blogs have gotten a bad rap for being boring. In many cases, they deserve this reputation. But it's also become a self-fulfilling prophecy. B2B bloggers think that they can't be interesting. "I know for a fact that B2B blogs can be very interesting — brilliant, powerful, gripping, compelling, explosive and even viral," writes Neil Patel, an online marketing expert. more

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