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Has Apple killed location tracking with iOS 8? Hint: No

from Marketing Land

Various news outlets are now reporting that Apple has effectively killed location tracking or offline analytics for iPhones with a change in iOS 8 that conceals the phone's correct MAC address. Tha'’s not exactly true, however. Ad networks, WiFi hotspots and other third parties will no longer be able to grab an iOS 8 iPhone's real MAC address. more


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