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Nestle takes aim at Japan market as demand for coffee rises

from The Japan Times

The domestic coffee market hit a record high last year, with consumption reaching 446,392 tons, according to the All Japan Coffee Association. "Coffee was originally thought a social drink to be consumed at coffee shops," said Toyohide Nishino, the association's executive director. "But the trend is changing as Japan's food culture becomes more Westernized." Even convenience store chains are getting in on the brewing action. more

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