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Why invent new fonts?

from The Atlantic

In the design world, fonts are like cars. Type foundries routinely issue new models that range from high performance to overly stylized, from functional to ephemeral, some meant to fulfill professional desires and others meant for personal use. House Industries, one of the leading purveyors of digital fonts in the United States, just released its new "Carnival" font, a narrow slab serif that recalls the wanted posters and playbills of the 19th Century Victorian period. more


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