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The 3 P's of storytelling for associations

from MemberClicks

Brands are the beginning of a story. If you’ve ever passed on a purchase because of reputation, not features, you’ve bought into a story; like refusing to test drive a Hyundai because it’s “an economical car” and you want luxury, you’re still hearing a story from years ago, when it was framed as a budget-friendly car. Your potential members could be doing the same thing by seeing your association as a group of homogenous, middle-aged people. Whether this is true or not, people outside of your association are already telling themselves a story about you and it’s influencing their decision making. more

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