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Online shopping's hot product: Free shipping

from The Wall Street Journal

Free shipping conquers all in the online world of shopping. That's a main finding of United Parcel Service Inc.'s 2014 "Pulse of the Online Shopper" survey conducted by comScore. A whopping 93 percent of shoppers have taken some type of action while shopping online in order to qualify for free shipping. Those actions range from adding more items to a cart (58 percent) to choosing the slowest transit time (50 percent) to searching for a promo code (47 percent). more

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